When you get your B.F.A. in visual communication design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed ...

Purpose: By recognizing the importance of aesthetics, which have infused technical communication for centuries, designers can more effectively meet audience expectations and achieve key rhetorical ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

This research examines how situational factors influence the symbolic associations generated from visual design elements and their downstream consequences in terms of consumption intent. Specifically, ...