A new TikTok trend is taking over social media: brands sharing videos where the marketing scripts are written by Gen-Z.

And their outlook matters: Gen Z makes up about a quarter of the population in the United States and the United Kingdom and has an annual purchasing power of $44 billion. Plus, they are quickly ...

As Persling said, "I don’t want to wake up at 60 and say, ‘Oh, well, I had a lot of fun!’" The problem with the narrative ...

It’s a scary thought, but it’s an increasingly common reality. Members of Gen Z — those of us born between 1996 and 2010 — ...

Can you believe summer is almost over? Maybe laughing at these “good morning” memes will make waking up for the first day a little easier. Maybe you should just do alphabetical order.

That’s exactly what countless businesses have voluntarily done in the recent TikTok “letting Gen Z write the marketing script ...

Savings Account: Which is Best for Your Finances? "In general, Gen Z has grown up feeling like the financial cards are stacked against them, making prosperity woefully out of reach," Levine said.

Gen Z's Botox craze isn't just relegated to social media. According to a 2022 survey from the American Academy of Facial Plastic and Reconstructive Surgery, close to 75 percent of facial plastic ...

There’s no hiding it: This is the one makeup step that’s aging you — according to Gen Z at least ... thinks “people are fed up” with the over-filled, overdone, overly-perfect appearance ...

If you're still tired or groggy after waking up, it could be a sign that you're not getting the sleep quality you should be getting. Light sleep is the beginning of your sleep cycle and your body ...

Once relegated to cash-strapped college students, instant noodle packs are now haute cuisine in the West thanks to Gen Z gourmands zhuzhing them up with top-shelf accouterments like spring onions ...