If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics solutions as well as software-as-a-service ...

Web analytics has established itself as a major topic for discussion when planning for a Web application and building a business case. Before, Web analytics was often something added onto applications ...

Every business that has an online presence should already be using Web analytics tools. Information gathered through these tools will help you increase and retain site visitors, improve click-through ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. New releases in Web site analytics software and services ...

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that’s ...

The adoption of technology is a bit mysterious. Few predicted the meteoric rise of the latest craze Pinterest and yet more than 10 years ago, we lumbered over to the internet and warily began shopping ...