Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

W3Tech, a trusted source for web technology research, determines winners for its annual Web Technologies of the Year list by technologies that gained the most websites. W3Tech surveys usage across ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...

Yahoo must have adopted a strange new policy of putting acquisitions to good use, exhibited in its latest form by the announcement of Yahoo Web Analytics. Marketed as "an enterprise site analytics ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...