Writing for the web in 2026 is all about being smart and getting results. It’s not just about putting words on a page anymore ...

Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 ...

Content chunking is a technique for breaking down information into smaller, focused sections that make content more scannable, comprehensible, and actionable for both human readers and AI systems. And ...

Google has published in its search developer area, new documents around Web Stories. These new documents launched with the launch of Web Stories in Google Discover but they apply more broadly to all ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Readability All web content at Case Western Reserve should be written for a 12th-grade reading level (or, ideally, below). You can test this using read-able.com. Remember: Your audience may include ...

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these ...

The University has guidelines on making content accessible. You can view the detailed information about the guidelines on the Creating Accessible Web Content page. Here is a brief overview of the ...

On the heels of Gartner's Magic Quadrant for Web Content Management, we explore industry trends in hosting and content delivery. The web content management (WCM) industry is under an “omniexperience” ...

Google is testing Web Guide in Search Labs. Web Guide is an AI-powered feature that groups search results by topic in the Web tab. The system uses Gemini and a “query fan-out” method to reorganize ...