This sponsored post is produced by Localytics. As much as marketers may wish otherwise, mobile and web have some important differences that come into play when you start analyzing user data. Simply ...

There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web ...

What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing! The internet is getting ...

As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” ...

Once you have a clear marketing plan and set up analytics, these CRO essentials will help your site make the transition from information to transaction. Starting a business and selling your product is ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

In a recent teleconference, I was asked several questions about specific problems people were having converting clicks to customers. This is the first article in a three-part series and will answer ...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web ...

One of the biggest emerging technologies of 2016 was artificial intelligence (AI), with chatbots (or just ‘bots’) on the back of it. We saw the release of Amazon’s Alexa voice assistant, quickly ...

A great digital marketing strategy can drive potential customers to your website. But high traffic doesn't always translate into revenue. Once you get people on your site, you need to ensure they have ...