The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...
Despite commanding nearly half of global digital attention, the open web is drawing just about 5 percent of digital ad spends as marketers prioritise performance, commerce-led media and AI-driven ...
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic Media Supply Chain Transparency Report, which published today. It isn’t ...
Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies The State of the Programmatic Advertising Industry Report takes a deep dive into four key areas: ...
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