Similarweb offers a bounty of advanced web-tracking tools, encompassing everything from site traffic metrics to most-searched keywords. Why you can trust TechRadar We spend hours testing every product ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Researchers have presented the first-ever comprehensive analysis of third-party web tracking across three decades and a new tool, TrackingExcavator, which they developed to extract and analyze ...

It’s no secret: Every move you make on the Web is being tracked, recorded, compiled, and used to sell advertising or otherwise finance the sites that we all know and love. But such activity has come ...

Media, search engines, advertisers and social networks have been tracking what you click since the birth of the web, but this measurement yields an incomplete picture of what you’re actually doing ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics, allowing ...