Shopping is becoming a whole new experience. Imagine the convenience of trying on any pair of shoes without leaving your couch and changing the color with a swipe of your finger. Imagine browsing ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

For The Drum’s deep dive into AI and web3, Kevin Straw of AR specialist agency Niantic, along with Tool of North America’s Dustin Callif, argues that a ‘real-world metaverse’ is emerging around us. Is ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 8th Wall announced the launch of its Reality Engine, which enables ...

TOKYO, Feb. 5, 2025 /PRNewswire/ -- Designium Inc., a leading AR/XR studio, unveiled its new WebAR Template Service, aiming to transform the way businesses engage with customers through immersive ...

LONDON, Oct. 25, 2022 (GLOBE NEWSWIRE) -- Blippar, the leading technology and content platform specializing in augmented reality (AR), celebrates the first anniversary of its WebAR SDK. The powerful ...

NEW YORK & LONDON--(BUSINESS WIRE)--Leading augmented reality (AR) technology company Blippar has today confirmed its commitment to putting power in the hands of creators with the launch of its WebAR ...

Niantic, the augmented reality platform behind Pokémon GO, is acquiring WebAR development platform 8th Wall, the company announced on Thursday. The financial terms of the deal were not disclosed.