When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Maya Tran sighed with relief as she settled into her corner office and opened Maxinq Beauty’s newest quarterly deck. It wasn’t that she minded the public-facing parts of her job—TV appearances, ...

Kerr, William. "Case Study: Do We Reskill or Replace Our Workforce?" Harvard Business Review 103, no. 4 (July–August 2025): 141–145.

Results from a Spokane Valley dental practice illustrate how integrated digital marketing approaches can improve ...