Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

However, as this moment unfolds, I’ve realized something critical: Understanding of marketing mix modeling solutions is woefully out of date. The industry has been stuck in a time warp, and marketers ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM ... Key features: How to get ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...