Those metrics will help with determining priorities and shifting the orientation of the company toward a more customer-centered business model. Ideally, the marketing team will work with the executive ...

These metrics are directly related to the business objectives, such as becoming more efficient with advertising spend in a year characterized by tougher market conditions and fewer growth ...

Organizational success starts with being able to measure the right customer experience (CX) metrics. Identifying where and ...

Without metrics, you won’t get your decision-driven work done better and faster this year. Instead of showing good business judgment and high-performance decisiveness, you’ll spend another ...

Mobile app marketing runs on data—it’s the key to evaluating app performance, spotting areas for improvement, and driving ...

Unfortunately, if you are one of the many not using Amazon Performance Metrics, you are missing out on crucial information. Information that will help you make your Amazon business the best it can be.

The short answer is no—at least not completely. However, coming to terms with the fact that no marketing exists in a vacuum ...

To accurately evaluate the financial health and long-term sustainability of a company, several financial metrics must be considered in tandem ... However, regardless of the specific nature of a ...

During the recent INMA Newsroom Transformation Master Class, media leaders from Newsweek, Newsday, and NTM showed how data ...

Successfully navigating the holiday season also requires tight cash control as well as appropriate oversight of inventory ...

The e-commerce giant's management is "encouraged by the start of the holiday season," its CFO said on the earnings call.