As industries continue to evolve and compete for dwindling customer attention spans, a new business metric is quickly taking the lead as a primary indicator of success: the Value of Relationship ...

Those metrics will help with determining priorities and shifting the orientation of the company toward a more customer-centered business model. Ideally, the marketing team will work with the executive ...

These metrics are directly related to the business objectives, such as becoming more efficient with advertising spend in a year characterized by tougher market conditions and fewer growth ...

Organizational success starts with being able to measure the right customer experience (CX) metrics. Identifying where and ...

The short answer is no—at least not completely. However, coming to terms with the fact that no marketing exists in a vacuum ...

To accurately evaluate the financial health and long-term sustainability of a company, several financial metrics must be considered in tandem ... However, regardless of the specific nature of a ...

One way to measure this metric is to understand a business’s asset turnover ratio. Learn more about what exactly an asset ...

During the recent INMA Newsroom Transformation Master Class, media leaders from Newsweek, Newsday, and NTM showed how data ...

This metric does not include revenue from new customers that were acquired over the last year, so it "does not yet fully ...

Successfully navigating the holiday season also requires tight cash control as well as appropriate oversight of inventory ...

The e-commerce giant's management is "encouraged by the start of the holiday season," its CFO said on the earnings call.