Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

The authors' prior article “Mastering Accounting Communication with Storytelling and Data Visualization” (May/June 2025) ...

Much has been said about the proliferation of data and how this has led to various emerging specialisms, such as data strategy, data engineering, data management, automation and data sciences. Each ...

Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

Numbers have always been crucial for measuring success. From revenue figures to profit margins and customer acquisition expenses, these numbers guide critical decisions. Yet, today, the challenge ...

Data Analytics Storytelling is the effective use of data visualizations and insights generated by data to drive a call to action. Mastering the art of data storytelling takes practice. In this ...

At the e4m Confluence 2025, media leaders decoded how brands can balance creativity, context, and authenticity to stay ...

Team members remember connection. They remember the small story that resonates, the moment of honesty, the shared experience ...

During the 2024 election, America experienced a compelling story underpinned by data. Before the election, the likelihood that either party would win was forecast by election polls that projected ...