In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...
Quality of Life Research, Vol. 18, No. 5 (Jun., 2009), pp. 597-604 (8 pages) Objectives To use confirmatory factor analysis (CFA) to test the proposed factor structure of the Psychological ...
James McWhinney is a long-tenured Investopedia contributor and an expert on personal finance and investing. With over 25 years of experience as a full-time communications professional, James writes ...
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