Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders. Yet the small number of vendors also ...

The second agent, Analytics Advisor, is set to revolutionize data analysis in Google Analytics (GA). It is a conversational ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Interact Marketing continues to refine its AI marketing capabilities by integrating insights from various channels to keep ...

CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed. New players that have ...

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. Google's playbook provides privacy and measurement solutions for digital ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...