The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

Discover how longitudinal data helps analyze financial trends, business risks, and economic changes with repeated observations of the same subjects over time.

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Identifying causal relationships from observational data is not easy. Still, ...

NielsenIQ (NIQ) announced the integration of consumer panel and retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover ...