The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...

Traditional open access repositories are designed for sharing quantitative data. But what about qualitative data – non-numeric information and concepts such as case studies or interview transcripts?

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Personas—profiles that represent your brand's customers—are an indispensable part of a well-designed brand marketing strategy. Product managers, e-commerce specialists, and marketing professionals all ...

While spreadsheets and financial ratios are indispensable to investors, they only tell part of the story. Qualitative data analysis (QDA) digs deeper. It provides a more detailed, colorful ...

Collecting qualitative customer data seems an obvious thing to do yet too many businesses miss doing so. It would help make sense of service experience. While us CRM types love facts and figures, ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter if you are using Scarborough, The Media Audit, or other ...

Background: Pay inequality related to social identity has been observed among physicians, even after accounting for hours worked and specialty. Physician identity factors, such as gender and race, may ...