With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.