Large enterprises often have to make a tough decision: Should they use one consolidated customer relationship management (CRM) tool for the whole company, or should each department have its own ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

When successful, a CRM system helps firms efficiently manage contacts and tracks interactions with current and potential clients to improve business development outcomes. Without a proper ...

I've known Mike Boysen for more than a decade as a thought leader, a practitioner, and, most importantly, a dear friend. His perspective -- very similar to mine -- is built around "Jobs to Be Done," ...

CRMs, or customer relationship management platforms, can be wildly impactful when used correctly. However, they are only as good as the data you plug into them, meaning it's imperative that everything ...

Editor's Note: This article was updated on July 12, 2024 to include new data and information. Customer relationship management (CRM) platforms have been around since the '90s. Back then they were ...

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Fintel reports that on November 17, 2025, B of A Securities maintained coverage of Salesforce (NYSE:CRM) with a Buy ...

Salesforce ($CRM) is drawing cautious optimism from a couple of Wall Street analysts ahead of its upcoming Q3 earnings report ...

Leaders of America’s fastest-growing private companies share how they are adapting to market shifts and solving sales ...