Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The most talked-about marketing examples often come from iconic B2C brands—Sephora, ...

Al Collins, Founder and CEO of VShift, a digital strategy, design and technology agency for enterprise-scale brands in regulated industries. There’s an ongoing discussion about the evolving role of ...

There was a time, in business-to-business marketing, when there were clear delineations and definitions for what the various participants did, and who they were (in other words, clients, agencies, ...

We're living in an era in which AI can execute tasks in one minute what it would take a marketing team to produce in a month. But instead of feeling more informed, B2B buyers are feeling more ...

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We conducted a survey about B2B buying behavior and found that today’s buyers are ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...