All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so ...

Artificial intelligence has crept into marketing faster than most expected. It writes emails, scripts, captions, even sales pitches. But now something new is happening — AI is starting to sound human.

Words are at the heart of all great presentations. Since most communicators don’t pass their scripts to a professional copy editor before creating their slides, they need guidance. Three books ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...