Successful businesses are based on both goals and objectives, as they clarify the purpose of the business and help identify necessary actions Goals are general statements of desired achievement, while ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...