Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

We’re now halfway through January, meaning New Year’s resolutions are in full swing. If yours has already fallen flat, you’re not alone—fewer than two-thirds of people make it through the first month, ...

Jim VandeHei, Mike Allen, and Roy Schwartz have failed to translate the power of the successful rhetorical style pioneered in their political website, Axios, into a book. Smart Brevity, as its title ...