YouTube is testing a new preview feature that could drastically change what videos you spend your time watching.

Add Yahoo as a preferred source to see more of our stories on Google. YouTube users who deploy ad blockers may soon be staring at a blank screen: Alphabet’s YouTube has confirmed to multiple outlets ...

YouTube dominates online video, but it has its flaws. The platform's algorithm is widely criticized for recommending ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...

YouTube is reportedly testing the return of its Direct Messaging feature with a small group of users. The feature could allow users to chat and share videos within the app, improving interaction and ...

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...