Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...
Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...
On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...
New immersive experience will reach 60 million active users across popular experiences including Karlie Kloss "Fashion Klosette" and Livetopia Gen Z is one of America’s largest blocks with 40 million ...
Gen Z consumers spend twice as much time socially interacting in the metaverse than they do in real life, according to new research conducted by Vice Media Group and Publicis Groupe's Razorfish agency ...
E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...
Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...
Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...
HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...
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