Starting on Wednesday, the Dallas-based carrier will charge customers $35 for their first checked bag and $45 for their ...

With the end of Southwest Airlines’ beloved “bags fly free” policy, fliers are stuck shelling out money to check their bags — ...

Southwest Airlines, which previously had a free checked bag policy, says it will start charging $35 for each first checked bag.

Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most ...

The airline will nix its two free checked bags policy, introduce a "Basic" fare and ask customers to keep portable charging ...

The airline estimated in September that charging bag fees would bring in about $1.5 billion a year but cost the airline $1.8 ...

Times have changed, and one of the pillars of its business model -- "bags fly free" -- has finally fallen by the wayside.

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines began charging customers a fee to check bags on Wednesday, abandoning a decades-long practice that ...

Flying with Southwest Airlines? You'll now need to pay for checked bags. Here's what to know about fees under the new policy.

The days of bags fly free on Southwest Airlines LUV-1.15%decrease; red down pointing triangle are ending. Starting Wednesday, the airline will charge customers $35 for one checked bag and $45 for ...