The campaign didn’t just sell diamonds; it sold the idea that diamonds should never be sold. The famous slogan, ‘A diamond is ...

Congrats on your engagement! But is that a "real" diamond? Why it matters: Lab-grown diamonds have radically transformed the ...

Lab-grown diamonds are gaining share, but they might be too cheap and large.

Sir Elton John is still shining bright on the U.K.’s Albums Chart as his greatest hits collection Diamonds has finally hit No ...

LGD prices are falling because their manufacturing costs also keep dropping, while slow demand is pulling down natural ...

The pop star first wore the De Beers sparklers to the 2024 Golden Globes — and has since been seen out with them three times ...

Scientists have vastly reduced the temperatures and conditions needed to grow special diamonds for computing, making faster ...

Zoe Saldaña attended the 2025 Golden Globes in a brown sequin Saint Laurent gown. She earned her first-ever nomination at ...

A poor Indian farmer has seen his fortunes change in the blink of an eye after he found two diamonds worth almost $50,000 in ...

Congratulations are in order for Elton John, who celebrates his ninth Official Number 1 album with Diamonds this week.