Social media has been buzzing with chatter about Djerf Avenue, a fashion brand founded by Swedish influencer Matilda Djerf. Turns out, just shy of a dozen employees have come forward with some ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury of Djerf Avenue's robes and loungewear, Primark's budget-friendly ...

Social media platforms like TikTok have exploded with videos praising the quality of the 'Djerf Avenue-inspired' pyjamas and comments like "would never guess these were from the supermarket." ...