It's no secret that "Squid Game" is a massive juggernaut for Netflix, but the third and final season of the Korean-language thriller series has boosted the show into a rarified stratosphere of viewership -- even by Netflix standards.

Apple is in talks to acquire U.S. broadcast rights to screen Formula 1 racing when the contract becomes available next year, the Financial Times reported on Wednesday, citing people familiar with the matter.

If you enjoyed the high-octane drama and behind-the-scenes intensity depicted in Brad Pitt’s "F1: The Movie," then the world of motorsports has an even richer cinematic landscape for you to explore.

F1 has been partnered with ESPN in the U.S. for the past seven years, signing its most recent deal in 2022, valued at about $90 million per year. The most recent deal expanded the accessibility of F1, with more races airing on the ABC broadcast network, as well as streaming on ESPN+.

Things have finally turned around with “F1” — currently the No. 1 movie in theaters, on track to earn $55.6 million this weekend at the domestic box office. With $144 million in global ticket sales, “F1” will soon surpass “Napoleon” ($228 million) as Apple’s highest-grossing film.

That's because "F1" only hit the big screen on June 27. And if you're hoping to watch it at home as soon as possible, "F1" will presumably first release on Premium Video-on-Demand (PVOD) storefronts before coming to a streaming service.

Verstappen takes pole position at Silverstone but trails Piastri and Norris in the overall standings as F1 action begins at 9:55 a.m. ET on ESPN2.

If you wonder why this weekend's British Grand Prix and other races are loved by their fans, don't look to NASCAR — look to the infighting and antics that fuel reality TV.