Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its original moniker.

Sometimes, X is not Gon' Give It To Ya. It's a hard lesson that the rebranded de-branded(?) HBO Max is learning this morning. As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform.

After its official return to the “ HBO Max ” brand on Wednesday, Warner Bros. Discovery ran into an unexpected digital roadblock: X refused to let the company switch its account name back. The platform’s rules on merging or migrating data between accounts seemingly got in the way.