Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across top franchises like “Harry Potter” and

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025. Of course, this is the second big rebrand the platform has faced in the last couple of years.

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

Dominic McLaughlin will play the role of Harry Potter, Arabella Stanton is Hermione Granger and Alastair Stout is Ron Weasley. More than 30,000 actors auditioned for the lead roles since HBO launched an open casting call last fall. Filming is expected to begin this summer.

Photo by Warner Bros. Pictures/Sunset Boulevard/Corbis via The comic book movie world is lousy with director’s cuts. There are the Donner cuts of Superman and Superman II, a version of Daredevil with Coolio in it,