Following the announcement of 3-on-3 basketball league BIG3 partnering with the NBL to bring games to Australia, Olgun Uluc ...

EXCLUSIVE: UTA has signed Ice Cube, bringing the multi-hyphenate international music, film, and sports entrepreneur back into ...

Megastar rapper, actor and director Ice Cube is Down Under to promote his Big3 basketball competition, but he also had some ...

American rap icon and Big3 Basketball co-chief executive Ice Cube is joining forces with the NBL to bring the basketball ...

You can see this season's Big3 League when they come to Southern California on July 14 at the Honda Center in Anaheim. For tickets and information, just head to Big3 ...

"This is going to be a once-in-a-lifetime event," said BIG3 Co-CEO Ice Cube. "We've wanted to bring our players to compete on the international stage for years, and we can't think of a better ...

Lou Williams turned down playing in the Big3 after finding out how much more money Ice Cube offered Caitlin Clark.

Ice Cube and Priscilla Vilchis launch Fryday Kush, a premium cannabis brand aimed at quality and market impact.