IOC and NBC to sign new $3bn Olympic broadcast deal until 2036
The International Olympic Committe (IOC) has agreed on a new $3 billion deal with long-time partners NBC for the United States broadcast rights for the 2034 and 2036 Games. The 2034 Winter Olympics are to take place in the US in Salt Lake City.
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The Olympics will stay on NBC for at least another decadeNBC will continue airing the Olympics for the foreseeable future. Its parent company, Comcast, just announced a deal with the International Olympic Committee (IOC) that will keep the games on NBC’s ...
NBC and the International Olympic Committee have reached a four-year extension of their media rights deal through the 2036 ...
The IOC has long marketed the Olympics as the sporting world’s most prestigious tournament. It organises just two events ...
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Bach further mentioned the IOC's strategic media partnership shifts, emphasizing the transition from traditional broadcasters like NBC and the European Broadcasting Union (EBU) to digital-focused ...
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