Stephanie Jones has sued Baldoni and his crisis PR team alleging a smear campaign to discredit her and Blake Lively during the fallout from 'It Ends With Us.'

In a social media ecosystem already rife with misogyny, racism and aggression, experts say it's remarkably easy to shape the narrative around a public figure through "astroturfing".

In a newly filed lawsuit, Hollywood publicist Stephanie Jones says PR operatives defected from her firm and tried to ruin Blake Lively's reputation.