Target’s latest move to launch TONE, a personal care brand with streamer Kai Cenat and his AMP collective, has ignited controversy amid a sustained boycott by Black communities over the retailer’s ...

Target has partnered with popular streamer Kai Cenat to launch a personal care brand called Tone despite ongoing boycotts.

Target linked up with Kai Cenat, but a lot of folks in the Black community see it as a cover-up, not a comeback.

Target is still fumbling the bag with Black shoppers and is hoping Kai Cenat can fix it. Target is starting to feel like that ...

T arget is facing backlash for continuing to partner with Black influencers, such as popular streamer Kai Cenat. Still, it ...

Kai Cenat faced criticism after launching his Tone brand in Target stores during a boycott over the retailer’s rollback of diversity programs.

Explore the Kai Cenat Target campaign aimed at winning back loyal consumers with AMP's personal care products.

Target’s new partnership with streamer Kai Cenat and AMP comes as it continues to sidestep demands for justice from Black consumers.

Kai Cenat has proven himself to be the leader of the pack within digital content, as he landed on the cover of TIME100's ...