The immediate dividend of this partnership is that DiCaprio should have access to Rolex’s full catalog. This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex ’s ambassadorships typically go beyond strapping the newest timepieces to their famous partners’ wrists.

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand’s newest ambassador on Tuesday, following the release of Rolex’s “Reach for the Crown” campaign. The video ad,

The Oscar-winning actor becomes the latest in a stable of luminaries that includes Martin Scorsese, James Cameron, Roger Federer and Coco Gauff.