After a long day of work, there's only one way that 23-year-old Nadia* knows how to unwind. While eating a reasonable dinner of chicken, rice, and beans, she watches her favorite YouTube star down two ...

In the hallowed hall of food fads, what in the world could be weirder than mukbang? A Korean word, loosely translated it means something like eat-casting. Basically, it's watching long YouTube videos ...

Amy McCarthy is a former reporter at Eater, focusing on pop culture, policy and labor, and only the weirdest online trends. As 10 slices of bacon sizzle on an electric griddle, YouTube star Nicholas P ...

For years, people have been heading to YouTube to spend upwards of 60 minutes at a time to watch strangers consume 4,000 or more calories in one sitting. Not only that, many of these viewers are ...

Spread atop a wooden board are about half a dozen small octopuses, alive and squirming. The Korean "mukbang" influencer Ssoyoung warns her viewers not to try the delicacy—a known deadly choking hazard ...

Vivienne Lewis works for The University of Canberra and is a member of the Australian Psychological Society. Sijun Shen does not work for, consult, own shares in or receive funding from any company or ...

There have been quite a few controversial internet video trends over the years. Psychological research can help us understand why some people enjoy watching things that others may find anything from ...

Move over, cooking shows. In Korea, the big food fad is eating shows, or mukbang. Korean viewers are so glued to watching strangers binge eating that the live-streamers consuming calories in front of ...

At some point in your life, you may have considered consuming the entirety of the Taco Bell menu. Or perhaps you've toyed with the idea of eating your weight in kimchi fried noodles. Maybe you've even ...