Rising basketball star Jacob Zhu becomes Curry Brand’s first Chinese NIL athlete, marking a pivotal expansion into the global ...

No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update originally appeared on Athlon Sports.

Marcus McMaryion, the former Fresno State quarterback, got a chance to swing the golf clubs last weekend. That was not the ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Considered a "loser" in the spring transfer portal, Arizona made up for it by pulling in a strong freshman class and remains ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to crack the list.

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...