Poppi sent vending machines to influencers

Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Who is Allison Ellsworth? Poppi influencer vending machine controversy explained as founder addresses backlash
Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.
Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of touch. All the details.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
The Tab7h
Poppi soda company is getting absolutely dragged on TikTok over vending machines, but why?
A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...
shots5h
poppi takes centre stage in new commercial
Alix Earle, Jake Shane, and Rob Rausch explore Soda Thoughts and give people the freedom to love soda again in the 60-second spot.
Are drinks like Poppi and Olipop healthier than traditional sugary sodas? How the naturally-sweetened offerings compare
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...
Poppi Takes Center Stage at the Big Game with Top Creators in New Commercial
The overthinking. The second-guessing. The compromise. It's a familiar song. But thanks to poppi, those feelings are now a ...
Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...