Poppi sent vending machines to influencers

Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said since the drama began during Super Bowl weekend.
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
Fans are shocked by Poppi’s soda-city. Prebiotic soda brand Poppi’s Super Bowl LIX ad campaign has caused controversy to fizz on TikTok. The ad, “Soda Thoughts,” starred influencers such as Alix Earle,
Poppi’s Super Bowl ad sparks influencer backlash
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators have defended Poppi’s campaign, arguing that the brand’s exposure justifies the marketing spend.
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign included sending influencers full-size hot pink vending machines to their homes.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
That's a Lot of Beef For a Prebiotic Soda
Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Are drinks like Poppi and Olipop healthier than traditional sugary sodas? How the naturally-sweetened offerings compare
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...
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poppi takes centre stage in new commercial
Alix Earle, Jake Shane, and Rob Rausch explore Soda Thoughts and give people the freedom to love soda again in the 60-second spot.
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...