Ziggo Sport has renewed its broadcast rights to American racing series Imsa, IndyCar and Nascar in the Netherlands, ensuring ...

Kipsta, the French brand owned by sporting goods retailer Decathlon, has strengthened its presence in football after ...

Diamond League rights are changing hands in Germany from this year, with Sportdeutschland.TV, the streaming platform of DOSB ...

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it ...

The Swiss Football League (SFL) has announced a new five-year agreement with online retailer Brack to be naming-rights ...

More change is expected at the sports portfolio of Ineos after it emerged the global chemicals company has split from British sailor Sir Ben Ainslie to launch a new America’s Cup challenger team.

HSBC is back on the UK grass court tennis scene after losing its Wimbledon sponsorship, signing up as the title sponsor of ...

A renewed agreement with Canal Plus to show live English Premier League action is the highlight of a sports programming ...

The top 20 highest-earning clubs in world football made a record €11.2bn ($11.7bn) in 2023-24, boosted by rising commercial ...

Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA ...

Disney has retained World Surf League rights in the United States for 2025, and will also show its competitions in Latin America and the Caribbean.

Major League Baseball has leveraged the popularity of the Los Angeles Dodgers’ star Japanese pitcher Shohei Ohtani to strike a sponsorship deal with Japanese firm Ito En and its unsweetened green ...