Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...