The airline's iconic open seating policy is coming to a close, along with its offer of two free checked bags, after more than half a century.

Passengers on a Southwest Airlines jet described a jarring drop on a flight from Hollywood Burbank Airport to Las Vegas that injured two flight attendants.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Shares of American Airlines and Southwest Airlines both dropped sharply Thursday, after the carriers reported slack second-quarter demand for travel and potential weakness in the economy impacting the second half of the year.

Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy tickets in May, forcing changes.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest Airlines reported lower-than-expected quarterly profit and revenue on Wednesday, hurt by tepid demand from U.S. consumers for travel.