Teen vaping is considered a public health crisis, with e-cigarettes the most commonly used tobacco product among middle and ...

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States. Both the company and the non-profit claim ...

WASHINGTON, Jan. 28, 2025 /PRNewswire/ -- EX® Program by Truth Initiative, the leading enterprise digital tobacco cessation program, announced results today from a new cost effectiveness study.

Describe the marketing challenge. When truth®, a national, mass media, youth-smoking prevention campaign launched in 2000, nearly a quarter (23%) of all U.S. youth smoked cigarettes and smoking ...

Big Tobacco spends at least $25MM a day (182X our budget) to normalize their products in culture. As a result, vaping became a youth epidemic, but it's last on the list of things GenZ cares about.

Trump's administration is revoking approval for New York City's congestion pricing plan, which is raising money to upgrade ...

Stop me if you’ve heard this one before – government officials spend years planning a project, bogged down by permits, ...

Rangan, V. Kasturi, Gerald Chertavian, and Brittany Logan. "Equal Justice Initiative: Mercy, Truth and Dignity." Harvard Business School Case 524-055, January 2024 ...