The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

Rose will take the helm at the advertising giant in September as it grapples with AI challenges and seeks to turn the page on a string of client losses.

Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive with leading its recovery a day after a major profit warning showed the scale of the challenge at the ad group.