Much of marketing is about meeting customers where they are—figuring out where you can reach them and how. Especially for the last decade or so, that means meeting them on social media. With over 5 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Welcome to the C-suite. If you’re looking for the decision-makers and executives to pitch ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

In recent years, retailers have focused on developing an omnichannel marketing strategy — reaching customers regardless of how they interacted with the business — in person, through ads, social media, ...

Rob Freedman is the head of growth marketing at Zuper. Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary ...

Such a system — still lacking in the marketing sector — would better synchronize marketing efforts across all digital platforms, not only creating a more seamless ad experience, but also making it ...

Digital transformation efforts are often siloed in IT departments, but marketers should play a critical role in their companies' moves toward digital maturity. Online sales soared in 2020, and as ...

As advanced technologies play an increasingly greater role in marketing strategy, the roles of an organization’s chief marketing officer is beginning to overlap with that of the CIO. Here, according ...

NEW YORK — A pioneer of the now ubiquitous fast casual dining scene, Chipotle had a long road to recovery after falling from grace in the wake of a string of food safety crises starting in 2015.