Growing up during the COVID era meant their school years were often spent in virtual classrooms, isolated from the ...

To me, the drive for Gen Z to do stunts like these actually seems ... But what I wish they could understand is that these digital interactions and this online persona they’ve created for ...

With the name change comes a logo change that’s new yet vintage and ... noting that the nostalgic look of their redesign ...

Gen Z is always thirsty for a new trend. Electrolytes are the latest craze that has gotten TikTok’s attention, with hundreds of “recipes” popping up on the platform. Electrolytes — such as ...

For Gen Z, the divide between the divine and the digital can be razor thin. Gen Z may be the least religious generation in American history. In a 2021 survey from the Survey Center on American ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

Former President Trump is drawing from his son Barron's influence to reel in Generation Z as all eyes linger on the youth vote. "[He's influenced me] a little bit," he told Fox News anchor Maria ...

More than half of Gen Z voters worry that they will never be able to afford to buy a house, according to a recent survey, and nearly a third of “zoomers” said the issue that matters most to ...