OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

The makeup brand loved by influencers, e.l.f. Beauty, this week reported its 18th consecutive quarter of sales growth and market share gains, pointing to a marketing strategy that's paid off as the ...

Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

E.l.f. Beauty recently signed a definitive agreement to acquire celebrity skincare brand Rhode, founded by Hailey Bieber, in a $1 billion megadeal. The agreement includes $800 million of consideration ...

The $12 e.l.f. x Mikayla Marriage Material Lip Duo is back by popular demand. Here are all the details from Nogueira herself e.l.f. Cosmetics Mikayla Nogueira has a new title: e.l.f. Cosmetics CEO — ...

Fast-growing Los Angeles beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands e.l.f. Beauty has signed a definitive agreement to acquire rhode, a ...

OAKLAND, Calif.--(BUSINESS WIRE)--Today e.l.f. Cosmetics becomes the first major beauty brand to launch a branded channel on Twitch – the global streaming platform with more than 140 million monthly ...

Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) jumped 6.7% in the morning session after strong earnings from retailer Kohl's highlighted robust consumer spending in the beauty sector. Kohl's ...

e.l.f. Beauty (ELF) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Shares ...

The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...