Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of ...

Other key findings from the third annual xAd/Telmetrics Mobile Path to Purchase study include that 42 percent of mobile users consider mobile the most important resource in their purchase process and ...

XAd and Telmetrics’ newest “Mobile Path to Purchase” report takes a look at how insurance companies are incorporating mobile into multi-device campaigns. Additionally, the report examines ...